Sofia Martinez

Responsibilities: The role of the Marketing Officer is to lead marketing communication and organize social and networking events. They also work with the SDS Marketing Communications Manager to manage online and social media presence on LinkedIn, Facebook, and other social media platforms. Additionally, they create promotional materials, including flyers and social media posts, to fill the SDS in on upcoming events.

Program(s): Master’s in Data Science & Business Analytics

Expected Graduation: Fall 2026

Undergraduate Degree(s) & School: B.A. in Interdisciplinary Studies with Film & Media Concentration with minors in Bioinformatics & Genomics, Biotechnology, and Theatre, University of North Carolina at Charlotte

Why SDS?: I chose the School of Data Science because I wanted to combine analytics and scientific thinking with my passion for sports. The launch of the B.S. in Sports Analytics made that vision feel tangible. I saw an opportunity to bridge financial analytics with sports performance and business strategy, connecting data-driven decision-making to an industry I genuinely care about.